Case Study
Powering the platform behind a smarter way to buy a car
Carmada is removing everything painful about buying a new car in Australia. Dealers compete for your business through sealed bidding. Your details stay private. Ardor Labs builds the technology making it possible.
The Challenge
Buying a new car in Australia means weeks of research, uncomfortable dealership visits, and no way to know if you’re getting the best price. Carmada wanted to flip that model entirely: let dealers compete for the customer’s business through sealed bidding, while keeping the buyer’s identity completely private. If you’re not happy with the price, you’ve lost nothing. If you are, you only deal with the dealer who did the best job.
To run that model at scale, across 1,500+ dealerships and 40+ finance lenders, the operation needed to run itself.
The Approach
Ardor Labs designed and built Carmada’s operational platform from the ground up. Not a chatbot bolted onto existing tools. Purpose-built agentic systems that handle the operational layer autonomously, from the first customer conversation through to ongoing coordination across the entire buying journey.
What We Built
Voice AI Concierge
A real AI agent, not a phone tree, that handles customer enquiries, qualifies leads, and gathers requirements around the clock.
Automated Communications
Every customer touchpoint through the journey: status updates, follow-ups, scheduling, document requests. No manual intervention.
Workflow Orchestration
End-to-end deal management. Lead intake, deal tracking, partner coordination. Every workflow that doesn’t need a human runs without one.
What's Next
The platform is still growing. Next: automated competitive pricing, intelligent finance processing, deep vehicle intelligence, and a car ownership experience. Every layer brings Carmada closer to a fully autonomous buying journey.
The Outcome
Carmada operates with the responsiveness and reach of a much larger organisation. The platform handles what would traditionally require a team of coordinators, and it’s still growing. Every layer that Ardor Labs adds brings Carmada closer to its goal: a fully autonomous car buying experience where the only thing the customer has to do is say yes.
“We built Ardor Labs to power our own business first. The same technology we use to run Carmada is what we build for our clients.”
Facing a similar challenge?
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